The partner company is seeking a Course Adoption Marketing Manager to drive the marketing strategy and market presence of a portfolio of higher-education learning products. The role will shape positioning, messaging, and go-to-market initiatives to influence how academic resources are adopted by institutions, instructors, and learners through data-driven insights and innovative marketing strategies. You will collaborate with editorial, sales, and marketing teams to translate audience needs and market trends into campaigns that strengthen product visibility and long-term performance. This position offers the opportunity to combine brand strategy, customer insights, and education-focused marketing to make a meaningful impact in academic publishing. The ideal candidate is strategic, collaborative, and creative, with a track record of building solutions that connect products with audiences.

Accountabilities: - Lead branding, positioning, and marketing strategy for a portfolio of higher-education coursebooks and learning resources. - Develop compelling messaging frameworks and value propositions tailored to instructors, academic departments, and institutional decision-makers. - Identify target audiences, customer personas, and adoption drivers to inform effective marketing strategies. - Shape positioning for new editions and existing products by aligning market insights with editorial and product development priorities. - Create and execute integrated go-to-market plans for product launches, new editions, and portfolio initiatives across marketing, sales, and digital channels.

The partner company is seeking a Course Adoption Marketing Manager to drive the marketing strategy and market presence of a portfolio of higher-education learning products. The role will shape positioning, messaging, and go-to-market initiatives to influence how academic resources are adopted by institutions, instructors, and learners through data-driven insights and innovative marketing strategies. You will collaborate with editorial, sales, and marketing teams to translate audience needs and market trends into campaigns that strengthen product visibility and long-term performance. This position offers the opportunity to combine brand strategy, customer insights, and education-focused marketing to make a meaningful impact in academic publishing. The ideal candidate is strategic, collaborative, and creative, with a track record of building solutions that connect products with audiences.

Accountabilities: - Lead branding, positioning, and marketing strategy for a portfolio of higher-education coursebooks and learning resources. - Develop compelling messaging frameworks and value propositions tailored to instructors, academic departments, and institutional decision-makers. - Identify target audiences, customer personas, and adoption drivers to inform effective marketing strategies. - Shape positioning for new editions and existing products by aligning market insights with editorial and product development priorities. - Create and execute integrated go-to-market plans for product launches, new editions, and portfolio initiatives across marketing, sales, and digital channels.