Senior Regional Marketing Manager (Remote – United States)
Overview:
We are seeking an experienced B2B SaaS marketer to lead regional growth by developing and executing demand generation programs that generate qualified pipeline and drive revenue. This role combines strategic planning with hands-on program execution and cross-functional collaboration across marketing, sales, product, and analytics.
Responsibilities
Build and own scalable regional growth plans focused on demand creation and revenue acceleration for small and mid-sized businesses.
Lead end-to-end campaign execution, including lead capture, nurture, sales handoff, and post-campaign optimization.
Identify customer needs, market opportunities, and key buying moments to inform programs across email, content, webinars, events, paid channels, and activations.
Senior Regional Marketing Manager (Remote – United States)
Overview:
We are seeking an experienced B2B SaaS marketer to lead regional growth by developing and executing demand generation programs that generate qualified pipeline and drive revenue. This role combines strategic planning with hands-on program execution and cross-functional collaboration across marketing, sales, product, and analytics.
Responsibilities
Build and own scalable regional growth plans focused on demand creation and revenue acceleration for small and mid-sized businesses.
Lead end-to-end campaign execution, including lead capture, nurture, sales handoff, and post-campaign optimization.
Identify customer needs, market opportunities, and key buying moments to inform programs across email, content, webinars, events, paid channels, and activations.
Partner with performance marketing, creative, product marketing, analytics, sales, and operations to align strategy and reporting.
Collaborate with customer marketing to maximize impact of activations, events, and engagement.
Manage relationships with internal stakeholders, external agencies, vendors, and partners to deliver high-quality programs on time and within budget.
Analyze campaign metrics, funnel performance, pipeline contribution, conversion rates, and ROI to optimize investments.
Monitor market trends, competitor activity, and emerging technologies to continuously improve regional effectiveness.
Requirements
5+ years of B2B SaaS marketing with proven demand generation and pipeline growth experience.
Strong expertise across c
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