Key responsibilities: - Own the full product lifecycle for a new digital activation platform—from discovery and requirements through build, launch, and post-launch operations. - Define and maintain a phased product roadmap, balancing activation team needs, engineering dependencies, and business priorities. - Write clear, detailed product requirements and user stories that an offshore engineering team can execute independently. - Lead discovery: audit existing automation workflows, document budget pacing logic, and validate third-party API capabilities. - Manage sprint planning, backlog grooming, stand-ups, and retrospectives with the engineering team. - Serve as the primary liaison between engineering and the digital activation team—translating practitioner workflows into precise product specifications. - Work closely with the Lead Engineer to validate architecture decisions, API integration approach, and technical tradeoffs. - Define and oversee QA processes, leveraging AI-as

Key responsibilities: - Own the full product lifecycle for a new digital activation platform—from discovery and requirements through build, launch, and post-launch operations. - Define and maintain a phased product roadmap, balancing activation team needs, engineering dependencies, and business priorities. - Write clear, detailed product requirements and user stories that an offshore engineering team can execute independently. - Lead discovery: audit existing automation workflows, document budget pacing logic, and validate third-party API capabilities. - Manage sprint planning, backlog grooming, stand-ups, and retrospectives with the engineering team. - Serve as the primary liaison between engineering and the digital activation team—translating practitioner workflows into precise product specifications. - Work closely with the Lead Engineer to validate architecture decisions, API integration approach, and technical tradeoffs. - Define and oversee QA processes, leveraging AI-as