Growth Marketing Manager, Programmatic

Lyft

HybridPosted July 29, 2026

About the role

Lyft is seeking a Growth Marketing Manager, Programmatic to lead and scale our programmatic user acquisition efforts. This senior, individual-contributor role combines strategic thinking with hands-on channel expertise and rigorous analytics to own key parts of the Growth Acquisition program and drive new user growth across initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, data-driven, and possesses an experimentation mindset. Advanced SQL and Excel skills are required, and experience actively using AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen analysis and automate workflows is highly valued.

Growth Marketing Manager, Programmatic

Lyft

HybridPosted July 29, 2026

About the role

Lyft is seeking a Growth Marketing Manager, Programmatic to lead and scale our programmatic user acquisition efforts. This senior, individual-contributor role combines strategic thinking with hands-on channel expertise and rigorous analytics to own key parts of the Growth Acquisition program and drive new user growth across initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, data-driven, and possesses an experimentation mindset. Advanced SQL and Excel skills are required, and experience actively using AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen analysis and automate workflows is highly valued.

Responsibilities

Own strategy, execution, and optimization of programmatic paid media campaigns across display, video, and native formats
Build, manage, and scale campaigns with focus on experimentation, incrementality, and measurement
Develop channel roadmaps and collaborate cross-functionally with Marketing, Product, Analytics, and Business teams
Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
Conduct ad-hoc analyses to diagnose performance and provide actionable recommendations
Design and execute A/B and multivariate experiments to improve campaign performance
Leverage AI tools to accelerate analysis and streamline day-to-day operations

Requirements

5+ years in growth marketing or paid acquisition with hands-on programmatic experience (DSPs such as The Trade Desk and DV360), audience strategy and segmentation, signal testing, bid opti

Track similar jobs

Get email alerts when new roles like this are posted.

Based on: Growth Marketing Manager, Programmatic

See how this role matches your resume

Sign in to get an AI match score and personalized feed.

Create account Sign in

More in Growth

Marketing Backend Frontend DevOps Remote-first