Betsson Group is seeking a Gaming and CRM Manager to lead CRM strategy and execution. You will work closely with Product, Sportsbook, Gaming, and Country managers to ensure effective customer touchpoints and engagement across the customer lifecycle. Responsibilities include devising and executing marketing programs within the lifecycle, collaborating with product and country teams to improve campaign ROI through tailor-made nurture programs that monetise players after the first interaction, building and automating lifecycle communications to decrease churn and increase engagement, defining the brand's contact strategy by aligning segmentation and targeting with the product team, and leading a continuous test-and-learn program (A/B and control groups) to optimise campaigns based on results. You will also work with BI and Data Warehouse teams to enable real-time data-driven communications and benchmark performance to drive ongoing improvements. Requirements include at least four years of iGaming experience, at least two years of CRM experience, excellent communication and analytical skills, and a university degree (Bachelor’s). We offer a dynamic environment with opportunities for career growth within Betsson Group.

Betsson Group is seeking a Gaming and CRM Manager to lead CRM strategy and execution. You will work closely with Product, Sportsbook, Gaming, and Country managers to ensure effective customer touchpoints and engagement across the customer lifecycle. Responsibilities include devising and executing marketing programs within the lifecycle, collaborating with product and country teams to improve campaign ROI through tailor-made nurture programs that monetise players after the first interaction, building and automating lifecycle communications to decrease churn and increase engagement, defining the brand's contact strategy by aligning segmentation and targeting with the product team, and leading a continuous test-and-learn program (A/B and control groups) to optimise campaigns based on results. You will also work with BI and Data Warehouse teams to enable real-time data-driven communications and benchmark performance to drive ongoing improvements. Requirements include at least four years of iGaming experience, at least two years of CRM experience, excellent communication and analytical skills, and a university degree (Bachelor’s). We offer a dynamic environment with opportunities for career growth within Betsson Group.