Tower 28 is seeking a Social Media Manager who is equally creative, data‑driven, and strategic to run the full social program, lead a small internal team, and manage an external agency. The role focuses on Instagram and TikTok, with responsibility for strategy, visual identity, calendar management, and creative oversight.

Strategy & Planning: Own social strategy across Instagram and TikTok, balancing long‑term brand building with real‑time cultural moments. Build and manage the content calendar end‑to‑end, planning, scheduling, and maintaining a consistent cadence across campaigns, product launches, and cultural moments. Stay ahead of algorithm shifts and platform updates, acting quickly when it matters.

Creative Direction & Content: Develop a visual social strategy in partnership with the creative team or agency, defining repeatable formats that instantly signal Tower 28 even without a logo. Own ideation and execution across TikTok, Reels, Stories, and IG Feed—in partnership with creative. Lead campaigns, product drops, and brand initiatives to be social‑first, with visuals and narratives that stop the scroll, drive engagement, and deliver high entertainment. Manage day‑to‑day posting, scheduling, and light community management. Shoot and edit content when needed, such as at events or activations.

Team & Agency Leadership: Manage and develop two direct reports—a Video Content Producer and a summer intern. Own the agency relationship for owned channel content, including creative briefing, product coordination, and approvals. Manage incoming social requests from retail an

Tower 28 is seeking a Social Media Manager who is equally creative, data‑driven, and strategic to run the full social program, lead a small internal team, and manage an external agency. The role focuses on Instagram and TikTok, with responsibility for strategy, visual identity, calendar management, and creative oversight.

Strategy & Planning: Own social strategy across Instagram and TikTok, balancing long‑term brand building with real‑time cultural moments. Build and manage the content calendar end‑to‑end, planning, scheduling, and maintaining a consistent cadence across campaigns, product launches, and cultural moments. Stay ahead of algorithm shifts and platform updates, acting quickly when it matters.

Creative Direction & Content: Develop a visual social strategy in partnership with the creative team or agency, defining repeatable formats that instantly signal Tower 28 even without a logo. Own ideation and execution across TikTok, Reels, Stories, and IG Feed—in partnership with creative. Lead campaigns, product drops, and brand initiatives to be social‑first, with visuals and narratives that stop the scroll, drive engagement, and deliver high entertainment. Manage day‑to‑day posting, scheduling, and light community management. Shoot and edit content when needed, such as at events or activations.

Team & Agency Leadership: Manage and develop two direct reports—a Video Content Producer and a summer intern. Own the agency relationship for owned channel content, including creative briefing, product coordination, and approvals. Manage incoming social requests from retail an