Growth Product Marketing Manager, YouTube Premium — On-site in Los Angeles, United States. Google YouTube Marketing's mission is to know our users and connect them to the magic of our products and creators. We manage all consumer marketing for YouTube’s products and creators. As a Growth Product Marketing Manager for the YouTube Premium global marketing team, you will lead scaled campaigns across multiple channels, set global strategy, run experiments, and drive initiatives to unlock long-term growth and retention for YouTube Premium. You will shape subscription product marketing and the business plan, help users discover the right product, and collaborate with our tech teams to evolve the subscription experience, delivering impact across global markets. Responsibilities: Build a content marketing funnel to drive subscriber growth at scale, partnering with go-to-market to bring moments to life for free and paid users. Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including email, in-product messages and recommendations, landing pages, and GEO) to acquire, onboard, and retain music and premium members globally. Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance. Design and execute rigorous A/B tests. Analyze campaign performance data and user behavior to extract insights, uncover net-new growth levers, and streamline the user conversion funnel. Establish business cas

Growth Product Marketing Manager, YouTube Premium — On-site in Los Angeles, United States. Google YouTube Marketing's mission is to know our users and connect them to the magic of our products and creators. We manage all consumer marketing for YouTube’s products and creators. As a Growth Product Marketing Manager for the YouTube Premium global marketing team, you will lead scaled campaigns across multiple channels, set global strategy, run experiments, and drive initiatives to unlock long-term growth and retention for YouTube Premium. You will shape subscription product marketing and the business plan, help users discover the right product, and collaborate with our tech teams to evolve the subscription experience, delivering impact across global markets. Responsibilities: Build a content marketing funnel to drive subscriber growth at scale, partnering with go-to-market to bring moments to life for free and paid users. Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including email, in-product messages and recommendations, landing pages, and GEO) to acquire, onboard, and retain music and premium members globally. Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance. Design and execute rigorous A/B tests. Analyze campaign performance data and user behavior to extract insights, uncover net-new growth levers, and streamline the user conversion funnel. Establish business cas