GoHenry, the money app that helps kids learn to earn, save, spend and invest with parental oversight, is hiring a CRM Manager. You will join the Product team and partner with development squads, Marketing, Customer Support and Legal to own campaigns from inception to execution and iteration. You will manage GoHenry's CRM channels—email, push and SMS—defining the right message, audience and timing for each channel. You will define and build campaigns with clear hypotheses, KPIs and segmentation based on user behavior and data signals. You will collaborate with Data Engineering and Data Analytics to build robust data flows for measurement. You will implement and scale testing frameworks (A/B, MAB) to improve performance. You will monitor performance at the campaign and cohort level, translating insights into action and iteration. You will develop a deep understanding of GoHenry products to identify barriers to activation and drivers of cancellation and engagement levers. You will continuously review CRM processes and workflows, providing recommendations and maintaining a roadmap of key projects, forecasts and goals. You will coach and develop our CRM Executive.

GoHenry, the money app that helps kids learn to earn, save, spend and invest with parental oversight, is hiring a CRM Manager. You will join the Product team and partner with development squads, Marketing, Customer Support and Legal to own campaigns from inception to execution and iteration. You will manage GoHenry's CRM channels—email, push and SMS—defining the right message, audience and timing for each channel. You will define and build campaigns with clear hypotheses, KPIs and segmentation based on user behavior and data signals. You will collaborate with Data Engineering and Data Analytics to build robust data flows for measurement. You will implement and scale testing frameworks (A/B, MAB) to improve performance. You will monitor performance at the campaign and cohort level, translating insights into action and iteration. You will develop a deep understanding of GoHenry products to identify barriers to activation and drivers of cancellation and engagement levers. You will continuously review CRM processes and workflows, providing recommendations and maintaining a roadmap of key projects, forecasts and goals. You will coach and develop our CRM Executive.