Grow with Google is Google's initiative to help Americans access economic opportunities. As the Product Marketing Manager for Grow with Google, you will lead the strategic vision, execution, and optimization of full-funnel paid media efforts to drive learner activation and enrollment into our learning programs. Based in Mountain View, California, United States, you will own end-to-end media planning across search engine marketing (SEM), Performance Max, Demand Gen, and other paid media channels, translating user insights into highly targeted campaigns. You will apply a user-centric approach to understanding learner personas, design and test optimization levers across the funnel, and systematically optimize media budgets to drive scale and efficiency. You will serve as the primary operational and strategic lead for external agency partners, guiding media strategy, campaign parameters, and execution. Responsibilities include developing and owning paid media strategy across digital channels; directing the complete media planning process from discovery through activation and measurement; managing agency relationships; reviewing customer journeys; defining KPIs; and using analytics and attribution models to optimize spend and guide resource allocation.

Grow with Google is Google's initiative to help Americans access economic opportunities. As the Product Marketing Manager for Grow with Google, you will lead the strategic vision, execution, and optimization of full-funnel paid media efforts to drive learner activation and enrollment into our learning programs. Based in Mountain View, California, United States, you will own end-to-end media planning across search engine marketing (SEM), Performance Max, Demand Gen, and other paid media channels, translating user insights into highly targeted campaigns. You will apply a user-centric approach to understanding learner personas, design and test optimization levers across the funnel, and systematically optimize media budgets to drive scale and efficiency. You will serve as the primary operational and strategic lead for external agency partners, guiding media strategy, campaign parameters, and execution. Responsibilities include developing and owning paid media strategy across digital channels; directing the complete media planning process from discovery through activation and measurement; managing agency relationships; reviewing customer journeys; defining KPIs; and using analytics and attribution models to optimize spend and guide resource allocation.