Freshworks is looking for an AI Product Marketing Manager to bring the next generation of AI-powered IT service management experiences to market. In this role, you will partner closely with Product Management, Engineering, Sales, Customer Success, and Demand Generation to launch new AI capabilities, shape customer messaging, and drive adoption across the Freshservice portfolio. This role focuses on translating complex AI technology into clear business value and thrives in a fast-moving SaaS environment.
Freshworks is looking for an AI Product Marketing Manager to bring the next generation of AI-powered IT service management experiences to market. In this role, you will partner closely with Product Management, Engineering, Sales, Customer Success, and Demand Generation to launch new AI capabilities, shape customer messaging, and drive adoption across the Freshservice portfolio. This role focuses on translating complex AI technology into clear business value and thrives in a fast-moving SaaS environment.
What You'll Do: - Own product marketing for AI capabilities within the Freshservice platform, including positioning, messaging, and launches. - Partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and prepare launches for assigned AI areas. - Drive content and external-facing assets that communicate Freshworks' AI narrative and the uniqueness of our approach. - Develop differentiated messaging that clearly communicates the business value of AI features for IT administrators, IT leaders, and enterprise buyers. - Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR. - Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging. - Develop customer-facing assets including web pages, blogs, videos, webinars, and launch campaigns. - Gather customer insights through interviews, research, and competitive analysis to inform positioning and future product direction. - Partner with Demand Generation and Lifecycle Marketing to d
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What You'll Do: - Own product marketing for AI capabilities within the Freshservice platform, including positioning, messaging, and launches. - Partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and prepare launches for assigned AI areas. - Drive content and external-facing assets that communicate Freshworks' AI narrative and the uniqueness of our approach. - Develop differentiated messaging that clearly communicates the business value of AI features for IT administrators, IT leaders, and enterprise buyers. - Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR. - Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging. - Develop customer-facing assets including web pages, blogs, videos, webinars, and launch campaigns. - Gather customer insights through interviews, research, and competitive analysis to inform positioning and future product direction. - Partner with Demand Generation and Lifecycle Marketing to d
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Based on: AI Product Marketing Manager
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