Based in Newark, New Jersey, United States, Panasonic is seeking a seasoned Product Marketing Manager to lead strategic marketing initiatives across the OASYS and Indoor Air Quality (IAQ) portfolios. The role requires a deep understanding of target audiences’ challenges and how our solutions address them, and responsibilities include developing and executing go-to-market strategies across wholesale, ecommerce and digital channels to drive growth and strengthen brand awareness and customer acquisition. You will lead product marketing management, budgeting, and cross-functional collaboration while ensuring strong product performance and market presence, and you will manage product launches from ideation to market introduction. The position includes mentoring the Product Marketing Specialist, developing customer personas and value propositions for B2B and B2C audiences, and building positioning, campaigns and messaging that resonate with target audiences. Additional duties include market research, competitive analysis, and leveraging data analytics to optimize marketing efforts; creating sales enablement materials; coordinating with product management, sales and other departments; supporting PR, trade shows and events; and ensuring effective post-event reporting. Qualifications include a Bachelor’s degree and 8+ years of marketing experience in product marketing or product management, a track record of driving product growth, and strong analytical and communication skills. Travel is approximately 20% per year. Panasonic offers comprehensive benefits and a compensation range of

Based in Newark, New Jersey, United States, Panasonic is seeking a seasoned Product Marketing Manager to lead strategic marketing initiatives across the OASYS and Indoor Air Quality (IAQ) portfolios. The role requires a deep understanding of target audiences’ challenges and how our solutions address them, and responsibilities include developing and executing go-to-market strategies across wholesale, ecommerce and digital channels to drive growth and strengthen brand awareness and customer acquisition. You will lead product marketing management, budgeting, and cross-functional collaboration while ensuring strong product performance and market presence, and you will manage product launches from ideation to market introduction. The position includes mentoring the Product Marketing Specialist, developing customer personas and value propositions for B2B and B2C audiences, and building positioning, campaigns and messaging that resonate with target audiences. Additional duties include market research, competitive analysis, and leveraging data analytics to optimize marketing efforts; creating sales enablement materials; coordinating with product management, sales and other departments; supporting PR, trade shows and events; and ensuring effective post-event reporting. Qualifications include a Bachelor’s degree and 8+ years of marketing experience in product marketing or product management, a track record of driving product growth, and strong analytical and communication skills. Travel is approximately 20% per year. Panasonic offers comprehensive benefits and a compensation range of