Based in Pittsburgh, PA with a hybrid schedule (3 days in-person and remote), General Nutrition Centers International is seeking a Lifecycle Marketing Manager. This full-time salaried role leads lifecycle strategy, measurement, and optimization across customer acquisition, retention, reactivation, engagement, and long-term value. Reporting to the Senior Director, CRM & Loyalty, the role oversees automated and behavior-based communications across email, SMS/mobile, app, web, and ecommerce. You will translate customer and channel insights into lifecycle strategies, testing plans, reporting frameworks, and optimization priorities to improve engagement, conversion, deliverability, revenue, and ROI. The ideal candidate combines lifecycle marketing expertise, strong analytics, people leadership, and the ability to translate data into clear recommendations for senior leaders and cross-functional partners. What You’ll Do includes strategy & channel performance, collaboration & leadership, reporting & analytics, deliverability & compliance, and supervisory responsibilities—leading and developing 2–3 lifecycle marketing professionals. The position requires a hybrid work environment with 3 in-person days in Pittsburgh, PA, in addition to remote work; physical demands may include standing, walking, and occasional lifting. General Nutrition Centers International is an Equal Opportunity Employer.

Based in Pittsburgh, PA with a hybrid schedule (3 days in-person and remote), General Nutrition Centers International is seeking a Lifecycle Marketing Manager. This full-time salaried role leads lifecycle strategy, measurement, and optimization across customer acquisition, retention, reactivation, engagement, and long-term value. Reporting to the Senior Director, CRM & Loyalty, the role oversees automated and behavior-based communications across email, SMS/mobile, app, web, and ecommerce. You will translate customer and channel insights into lifecycle strategies, testing plans, reporting frameworks, and optimization priorities to improve engagement, conversion, deliverability, revenue, and ROI. The ideal candidate combines lifecycle marketing expertise, strong analytics, people leadership, and the ability to translate data into clear recommendations for senior leaders and cross-functional partners. What You’ll Do includes strategy & channel performance, collaboration & leadership, reporting & analytics, deliverability & compliance, and supervisory responsibilities—leading and developing 2–3 lifecycle marketing professionals. The position requires a hybrid work environment with 3 in-person days in Pittsburgh, PA, in addition to remote work; physical demands may include standing, walking, and occasional lifting. General Nutrition Centers International is an Equal Opportunity Employer.