Your role: - Contribute to the development of our trade marketing strategy for Germany, Austria and Switzerland and take responsibility for its execution. - Support our Key Account Management and Field Force teams by developing compelling sell-in materials and category-management arguments for relevant large-format retail customers. - Plan and coordinate point-of-sale campaigns: display actions, secondary placements, and in-store activations (e.g., sweepstakes). - Analyze market data (Nielsen, GfK, and internal sell-out data) and translate insights into concrete actions. - Develop strong trade marketing materials (e.g., Sales folders, presentations, wobblers) in close collaboration with Brand, Design and Sales. - Organize and standardize our presence at trade fairs and in-store tastings in supe

Your role: - Contribute to the development of our trade marketing strategy for Germany, Austria and Switzerland and take responsibility for its execution. - Support our Key Account Management and Field Force teams by developing compelling sell-in materials and category-management arguments for relevant large-format retail customers. - Plan and coordinate point-of-sale campaigns: display actions, secondary placements, and in-store activations (e.g., sweepstakes). - Analyze market data (Nielsen, GfK, and internal sell-out data) and translate insights into concrete actions. - Develop strong trade marketing materials (e.g., Sales folders, presentations, wobblers) in close collaboration with Brand, Design and Sales. - Organize and standardize our presence at trade fairs and in-store tastings in supe