Core Functions Email Marketing - Oversee the email promotional calendar and coordinate with Klaviyo and production/operations. - Develop acquisition strategies for our subscriber list; optimize cadence, frequency, and engagement for email and SMS. - Track KPIs (open rates, conversions, etc.) and conduct A/B and multivariate testing of emails.

Social Media Campaigns - Manage social media and the monthly calendar for Meta, TikTok, LinkedIn, etc. - Develop overarching strategy to grow company accounts on major platforms. - Oversee influencer and brand ambassador programs.

Creative Assets - Lead end-to-end planning and execution of creative concepts with the performance marketing agency; manage briefs, KPIs, and the design process. - Lead photo and video shoots as needed and provide art direction to align visuals with brand strategy. - Edit or write copy to maintain the voice of the bra

Core Functions Email Marketing - Oversee the email promotional calendar and coordinate with Klaviyo and production/operations. - Develop acquisition strategies for our subscriber list; optimize cadence, frequency, and engagement for email and SMS. - Track KPIs (open rates, conversions, etc.) and conduct A/B and multivariate testing of emails.

Social Media Campaigns - Manage social media and the monthly calendar for Meta, TikTok, LinkedIn, etc. - Develop overarching strategy to grow company accounts on major platforms. - Oversee influencer and brand ambassador programs.

Creative Assets - Lead end-to-end planning and execution of creative concepts with the performance marketing agency; manage briefs, KPIs, and the design process. - Lead photo and video shoots as needed and provide art direction to align visuals with brand strategy. - Edit or write copy to maintain the voice of the bra