Flo is seeking a Senior User Acquisition Manager (Web) to plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat, building a scalable UA engine. You will own strategy and KPIs end-to-end, with resources provided and the expectation of delivering results without hand-holding. Responsibilities include optimizing account structure, bidding models, and audience segmentation; leading creative testing frameworks; driving incremental growth through performance-focused strategy and rapid experimentation; dynamic budget allocation to maximize ROAS; using AI tools to streamline reporting, creative testing analysis, campaign optimization, and recurring UA workflows; collaborating closely with analytics, creative, MarTech, and growth teams; examining LTV, monetization, and web funnels; generating insights from performance data and producing regular performance reports and strategic recommendations; staying current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing. Must Have: 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments; expert-level experience managing Meta Ads and Google Ads at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads; proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV; solid understanding of web attribution principles and experience with tracking/analytics platforms; proficiency with BI tools (Looker, Tableau, Pow

Flo is seeking a Senior User Acquisition Manager (Web) to plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat, building a scalable UA engine. You will own strategy and KPIs end-to-end, with resources provided and the expectation of delivering results without hand-holding. Responsibilities include optimizing account structure, bidding models, and audience segmentation; leading creative testing frameworks; driving incremental growth through performance-focused strategy and rapid experimentation; dynamic budget allocation to maximize ROAS; using AI tools to streamline reporting, creative testing analysis, campaign optimization, and recurring UA workflows; collaborating closely with analytics, creative, MarTech, and growth teams; examining LTV, monetization, and web funnels; generating insights from performance data and producing regular performance reports and strategic recommendations; staying current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing. Must Have: 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments; expert-level experience managing Meta Ads and Google Ads at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads; proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV; solid understanding of web attribution principles and experience with tracking/analytics platforms; proficiency with BI tools (Looker, Tableau, Pow