Role overview: The Digital Marketing Manager will drive the growth of our online pharmacy by developing and executing omnichannel marketing strategies, optimisation of the Shopify Plus storefront, and building data-driven campaigns. This role requires strong experience in marketing automation, paid advertising (Google Ads, Facebook, Instagram, etc.), CRM systems (HubSpot preferred), and a track record of improving conversion rates and customer lifetime value.

Key Responsibilities: - Lead and manage the digital marketing strategy to acquire, retain, and grow revenue. - Optimise the Shopify Plus store for user experience, product visibility, and conversions. - Design and execute digital advertising campaigns across Google, social platforms, and programmatic channels. - Build and implement marketing automation, including email marketing, segmentation, and retargeting. - Integrate with HubSpot CRM and leverage data-driven insights to personalise customer journeys. - Analyse performance metrics (ROI, CAC, LTV) and report findings to stakeholders. - Collaborate with Sales, Product, and Operations to align marketing with business goals. - Stay current with industry trends and platform updates to maintain competitiveness. - Oversee content marketing and SEO initiatives. - Manage relationships with external p

Role overview: The Digital Marketing Manager will drive the growth of our online pharmacy by developing and executing omnichannel marketing strategies, optimisation of the Shopify Plus storefront, and building data-driven campaigns. This role requires strong experience in marketing automation, paid advertising (Google Ads, Facebook, Instagram, etc.), CRM systems (HubSpot preferred), and a track record of improving conversion rates and customer lifetime value.

Key Responsibilities: - Lead and manage the digital marketing strategy to acquire, retain, and grow revenue. - Optimise the Shopify Plus store for user experience, product visibility, and conversions. - Design and execute digital advertising campaigns across Google, social platforms, and programmatic channels. - Build and implement marketing automation, including email marketing, segmentation, and retargeting. - Integrate with HubSpot CRM and leverage data-driven insights to personalise customer journeys. - Analyse performance metrics (ROI, CAC, LTV) and report findings to stakeholders. - Collaborate with Sales, Product, and Operations to align marketing with business goals. - Stay current with industry trends and platform updates to maintain competitiveness. - Oversee content marketing and SEO initiatives. - Manage relationships with external p