Tysons, Virginia, United States (On-site)
Tysons, Virginia, United States (On-site)
Role overview: The Senior Field Marketing Manager will lead regional field marketing strategy and execution across the North East United States and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region, ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. You will partner with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.
Key Responsibilities - Develop quarterly and annual field marketing plans for the Americas aligned to regional revenue targets and sales priorities. - Design and execute programs including events, campaigns, ABM initiatives, and industry engagements. - Allocate budget to maximize pipeline impact and ROI. - Own regional events (trade shows, owned events, executive dinners, sponsorships, internal events) and drive end-to-end execution. - Align marketing programs with account priorities and territory plans; enable sales with campaigns, events, and content. - Collaborate with Demand Gen, Product Marketing, and Digital teams to localize global campaigns; orchestrate multi-touch programs blending digital and in-person experiences. - Track metrics: pipeline generation, funnel performance, conversion, ROI; provide regular reporting to sales leadership.
Qualifications - 8–12+ years B2B marketing with a
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Role overview: The Senior Field Marketing Manager will lead regional field marketing strategy and execution across the North East United States and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region, ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. You will partner with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.
Key Responsibilities - Develop quarterly and annual field marketing plans for the Americas aligned to regional revenue targets and sales priorities. - Design and execute programs including events, campaigns, ABM initiatives, and industry engagements. - Allocate budget to maximize pipeline impact and ROI. - Own regional events (trade shows, owned events, executive dinners, sponsorships, internal events) and drive end-to-end execution. - Align marketing programs with account priorities and territory plans; enable sales with campaigns, events, and content. - Collaborate with Demand Gen, Product Marketing, and Digital teams to localize global campaigns; orchestrate multi-touch programs blending digital and in-person experiences. - Track metrics: pipeline generation, funnel performance, conversion, ROI; provide regular reporting to sales leadership.
Qualifications - 8–12+ years B2B marketing with a
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Based on: Senior Field Marketing Manager
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