Instashop, headquartered in Dubai, United Arab Emirates, is seeking a curious and analytical Business Analyst to work with large datasets, translate business questions into structured analyses, and turn insights into actionable recommendations. The role will partner with Commercial, Marketing, Operations, Product, and other teams to evaluate performance, identify opportunities, and support data-driven decisions. Strong hands-on SQL skills are essential, along with an interest in using AI to make analytics faster and more scalable. You will analyze business performance across growth, customer behavior, revenue, profitability, marketing, and operations; independently write and optimize SQL queries to extract and analyze large datasets; conduct deep-dives to identify trends, performance gaps, growth opportunities, and key business drivers; analyze customer behavior across acquisition, retention, churn, frequency, cohorts, and segmentation; support business cases, forecasting, scenario modeling, and impact estimation for new initiatives; build dashboards and recurring reports using BI and visualization tools; partner with cross-functional teams to define KPIs and provide clear, commercially relevant recommendations; ensure accuracy and reliability of analytical outputs. AI in Analytics: actively use AI as part of the analytics workflow, including accelerating SQL development, structuring analytical approaches, automating repetitive reporting, and improving insight generation, documentation, and stakeholder communication. AI should enhance analytical thinking, not replace it. Qu

Instashop, headquartered in Dubai, United Arab Emirates, is seeking a curious and analytical Business Analyst to work with large datasets, translate business questions into structured analyses, and turn insights into actionable recommendations. The role will partner with Commercial, Marketing, Operations, Product, and other teams to evaluate performance, identify opportunities, and support data-driven decisions. Strong hands-on SQL skills are essential, along with an interest in using AI to make analytics faster and more scalable. You will analyze business performance across growth, customer behavior, revenue, profitability, marketing, and operations; independently write and optimize SQL queries to extract and analyze large datasets; conduct deep-dives to identify trends, performance gaps, growth opportunities, and key business drivers; analyze customer behavior across acquisition, retention, churn, frequency, cohorts, and segmentation; support business cases, forecasting, scenario modeling, and impact estimation for new initiatives; build dashboards and recurring reports using BI and visualization tools; partner with cross-functional teams to define KPIs and provide clear, commercially relevant recommendations; ensure accuracy and reliability of analytical outputs. AI in Analytics: actively use AI as part of the analytics workflow, including accelerating SQL development, structuring analytical approaches, automating repetitive reporting, and improving insight generation, documentation, and stakeholder communication. AI should enhance analytical thinking, not replace it. Qu