Brand Manager

Etihad Airways is the UAE’s national airline. From our hub in Abu Dhabi, we connect people across continents and cultures, and drive our Journey 2030 ambition to double our fleet, expand our network and develop our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

Overview The Brand Manager is responsible for executing Etihad’s brand strategy across marketing, sponsorship, and the end-to-end guest experience. The role ensures that all brand expression – across campaigns, content, products, services, and experience touchpoints – is consistent, distinctive, and aligned to Etihad’s brand strategy and guidelines.

Accountabilities - Brand Strategy, Positioning & Governance: provide strategic brand thinking to position the Etihad brand across a wide range of topics, products, services, and initiatives; support brand positioning across marketing, sponsorships, products, and guest experience; act as brand custodian across the group with clear guidelines and approvals; manage brand protection activities, including trademark governance. - Brand Frameworks, Guidelines & Assets: develop and evolve brand guidelines and templates; collaborate with creative teams to enhance brand identity across physical, digital, and service design; manage Etihad’s livery and any special liveries. - Campaigns, Content & Creative Delivery: support end-to-end campaign development from insight to evaluation; ensure a high-quality suite of evergreen brand assets across product and service portf

Brand Manager

Etihad Airways is the UAE’s national airline. From our hub in Abu Dhabi, we connect people across continents and cultures, and drive our Journey 2030 ambition to double our fleet, expand our network and develop our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

Overview The Brand Manager is responsible for executing Etihad’s brand strategy across marketing, sponsorship, and the end-to-end guest experience. The role ensures that all brand expression – across campaigns, content, products, services, and experience touchpoints – is consistent, distinctive, and aligned to Etihad’s brand strategy and guidelines.

Accountabilities - Brand Strategy, Positioning & Governance: provide strategic brand thinking to position the Etihad brand across a wide range of topics, products, services, and initiatives; support brand positioning across marketing, sponsorships, products, and guest experience; act as brand custodian across the group with clear guidelines and approvals; manage brand protection activities, including trademark governance. - Brand Frameworks, Guidelines & Assets: develop and evolve brand guidelines and templates; collaborate with creative teams to enhance brand identity across physical, digital, and service design; manage Etihad’s livery and any special liveries. - Campaigns, Content & Creative Delivery: support end-to-end campaign development from insight to evaluation; ensure a high-quality suite of evergreen brand assets across product and service portf