We are seeking a Senior UA Manager (Core, Meta) to lead Meta user acquisition campaigns across web and app funnels for a portfolio of consumer-focused products. The primary focus is on high-value markets with the ability to drive measurable growth. The role combines hands-on campaign execution with strategic channel leadership, including performance analytics, creative testing, and automation to improve efficiency.

Accountabilities: - Own Meta user acquisition strategies for web and app funnels across multiple products, with emphasis on scaling in the USA and Tier-1 markets. - Plan, launch, optimize, and scale paid campaigns while managing significant monthly budgets. - Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure. - Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization. - Monitor campaign performance using key metrics such as CPA, ROAS, LTV, and scalability indicators to drive business growth. - Implement automation improvements through platform rules, scripts, integrations, and third-party tools to increase operational efficiency. - Document acquisition strategies, processes, and best practices to create scalable and repeatable growth systems. - Collaborate with cross-functional teams to improve creative performance, measurement processes, and overall acquisition effectiveness.

We are seeking a Senior UA Manager (Core, Meta) to lead Meta user acquisition campaigns across web and app funnels for a portfolio of consumer-focused products. The primary focus is on high-value markets with the ability to drive measurable growth. The role combines hands-on campaign execution with strategic channel leadership, including performance analytics, creative testing, and automation to improve efficiency.

Accountabilities: - Own Meta user acquisition strategies for web and app funnels across multiple products, with emphasis on scaling in the USA and Tier-1 markets. - Plan, launch, optimize, and scale paid campaigns while managing significant monthly budgets. - Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure. - Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization. - Monitor campaign performance using key metrics such as CPA, ROAS, LTV, and scalability indicators to drive business growth. - Implement automation improvements through platform rules, scripts, integrations, and third-party tools to increase operational efficiency. - Document acquisition strategies, processes, and best practices to create scalable and repeatable growth systems. - Collaborate with cross-functional teams to improve creative performance, measurement processes, and overall acquisition effectiveness.