UA Manager (Core, Meta) is a senior user acquisition professional with strong expertise in Meta advertising, performance marketing, and scalable growth strategies. You will own acquisition campaigns across web and app funnels, focusing on high-value markets and driving measurable business results. The role combines hands-on campaign execution with strategic channel leadership, requiring a deep understanding of paid media optimization, creative testing, and performance analytics. You will work with significant budgets, build scalable acquisition systems, and leverage automation to improve efficiency. This opportunity is ideal for a data-driven marketer who enjoys experimentation, innovation, and operating in a fast-paced global environment.
Accountabilities: - Own Meta user acquisition strategies for web and app funnels across a portfolio of consumer-focused products, with a primary focus on scaling performance. - Plan, launch, optimize, and scale paid campaigns while managing significant monthly advertising budgets. - Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure. - Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization. - Monitor campaign performance using key metrics such as CPA, ROAS, LTV, and scalability indicators to drive business growth. - Implement automation improvements through platform rules, scripts, integrations, and third-party tools to increase
UA Manager (Core, Meta) is a senior user acquisition professional with strong expertise in Meta advertising, performance marketing, and scalable growth strategies. You will own acquisition campaigns across web and app funnels, focusing on high-value markets and driving measurable business results. The role combines hands-on campaign execution with strategic channel leadership, requiring a deep understanding of paid media optimization, creative testing, and performance analytics. You will work with significant budgets, build scalable acquisition systems, and leverage automation to improve efficiency. This opportunity is ideal for a data-driven marketer who enjoys experimentation, innovation, and operating in a fast-paced global environment.
Accountabilities: - Own Meta user acquisition strategies for web and app funnels across a portfolio of consumer-focused products, with a primary focus on scaling performance. - Plan, launch, optimize, and scale paid campaigns while managing significant monthly advertising budgets. - Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure. - Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization. - Monitor campaign performance using key metrics such as CPA, ROAS, LTV, and scalability indicators to drive business growth. - Implement automation improvements through platform rules, scripts, integrations, and third-party tools to increase
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