Senior UA Manager (Core, Meta) based in France to lead Meta user acquisition for web and app campaigns across a portfolio of consumer products. This role combines hands-on campaign execution with strategic leadership to drive performance, scalability, and growth using data-driven optimization.
Responsibilities
Own Meta user acquisition strategies for web and app funnels, with a focus on growth in the USA and Tier-1 markets.
Senior UA Manager (Core, Meta) based in France to lead Meta user acquisition for web and app campaigns across a portfolio of consumer products. This role combines hands-on campaign execution with strategic leadership to drive performance, scalability, and growth using data-driven optimization.
Responsibilities
Own Meta user acquisition strategies for web and app funnels, with a focus on growth in the USA and Tier-1 markets.
Plan, launch, optimize, and scale paid campaigns while managing significant monthly budgets.
Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure.
Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization.
Monitor campaign performance using metrics such as CPA, ROAS, LTV, and scalability indicators.
Implement automation improvements through platform rules, scripts, integrations, and third-party tools.
Document acquisition strategies, processes, and best practices to create scalable, repeatable growth systems.
Collaborate with cross-functional teams to improve creative performance, measurement processes, and overall acquisition effectiveness.
Requirements
Proven senior-level experience managing Facebook/Meta UA campaigns for web and B2C products.
Experience handling large advertising budgets, ideally $100k+ per month, with strong ownership of performance outcomes.
Deep knowledge of Meta advertising best practices, including ca
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Based on: UA Manager (Core, Meta)
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Plan, launch, optimize, and scale paid campaigns while managing significant monthly budgets.
Develop campaign structures, improve account organization, and maintain operational best practices across tracking setups, domains, payment flows, and platform infrastructure.
Build and manage a structured creative testing process based on hypotheses, experimentation, performance analysis, and continuous optimization.
Monitor campaign performance using metrics such as CPA, ROAS, LTV, and scalability indicators.
Implement automation improvements through platform rules, scripts, integrations, and third-party tools.
Document acquisition strategies, processes, and best practices to create scalable, repeatable growth systems.
Collaborate with cross-functional teams to improve creative performance, measurement processes, and overall acquisition effectiveness.
Requirements
Proven senior-level experience managing Facebook/Meta UA campaigns for web and B2C products.
Experience handling large advertising budgets, ideally $100k+ per month, with strong ownership of performance outcomes.
Deep knowledge of Meta advertising best practices, including ca
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Get email alerts when new roles like this are posted.
Based on: UA Manager (Core, Meta)
See how this role matches your resume
Sign in to get an AI match score and personalized feed.
