Senior Brand Manager – Direct to Consumer Digital Marketing at Convatec is responsible for the strategic development and execution of digital marketing initiatives across ostomy, continence care, and advanced wound care, aligned with Convatec's omnichannel strategy. Responsibilities include developing and implementing comprehensive digital marketing plans for each product segment, ensuring brand consistency and cross-division synergy; leading the creation, deployment, and management of brand assets across digital platforms; designing, executing, and optimizing direct-to-consumer campaigns with data-driven tactics to maximize engagement and conversions; delivering insights on digital trends, competitor activity, and industry benchmarks to refine campaign effectiveness; monitoring and reporting campaign performance using standardized metrics for impact and lead generation; overseeing consent management and tracking to ensure regulatory compliance; identifying emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care; managing and optimizing the ANZ website to support cross-business priorities and engaging content; delivering scalable digital solutions for healthcare professionals to support education and ongoing engagement; collaborating with content teams and external partners to produce brand-aligned campaigns for both healthcare professionals and direct consumers. Location: open to candidates across APAC and Europe; work arrangement remote. This role is global in scope and supports Convatec's mission to provide t
Senior Brand Manager – Direct to Consumer Digital Marketing at Convatec is responsible for the strategic development and execution of digital marketing initiatives across ostomy, continence care, and advanced wound care, aligned with Convatec's omnichannel strategy. Responsibilities include developing and implementing comprehensive digital marketing plans for each product segment, ensuring brand consistency and cross-division synergy; leading the creation, deployment, and management of brand assets across digital platforms; designing, executing, and optimizing direct-to-consumer campaigns with data-driven tactics to maximize engagement and conversions; delivering insights on digital trends, competitor activity, and industry benchmarks to refine campaign effectiveness; monitoring and reporting campaign performance using standardized metrics for impact and lead generation; overseeing consent management and tracking to ensure regulatory compliance; identifying emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care; managing and optimizing the ANZ website to support cross-business priorities and engaging content; delivering scalable digital solutions for healthcare professionals to support education and ongoing engagement; collaborating with content teams and external partners to produce brand-aligned campaigns for both healthcare professionals and direct consumers. Location: open to candidates across APAC and Europe; work arrangement remote. This role is global in scope and supports Convatec's mission to provide t
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