Senior Marketing Manager, XCM (Cross Channel and Category Marketing) at Amazon is responsible for leading global mass advertising campaigns for Amazon Business. This role drives campaigns to build brand awareness and preference across multiple international markets, owning the relationship between Amazon Business stakeholders and XCM's creative, media, and planning teams. The position partners with XCM leaders to develop campaigns that meet strategic objectives, evaluate creative work, and apply data to optimize performance over time. The role oversees multi-market campaign development in the US, UK, Germany, and Japan, adapting central strategy for local relevance while maintaining brand coherence. Key responsibilities include end-to-end campaign development from brief to in-market performance, defining success metrics and learning agendas, ensuring on-time and on-budget delivery, and refining the B2B mass advertising playbook within XCM.

Senior Marketing Manager, XCM (Cross Channel and Category Marketing) at Amazon is responsible for leading global mass advertising campaigns for Amazon Business. This role drives campaigns to build brand awareness and preference across multiple international markets, owning the relationship between Amazon Business stakeholders and XCM's creative, media, and planning teams. The position partners with XCM leaders to develop campaigns that meet strategic objectives, evaluate creative work, and apply data to optimize performance over time. The role oversees multi-market campaign development in the US, UK, Germany, and Japan, adapting central strategy for local relevance while maintaining brand coherence. Key responsibilities include end-to-end campaign development from brief to in-market performance, defining success metrics and learning agendas, ensuring on-time and on-budget delivery, and refining the B2B mass advertising playbook within XCM.