WHY Brands Inc., the parent company of Munchkin, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Munchkin is a leading consumer product company known for baby lifestyle products with global distribution in over 50 countries. The Senior Brand Manager for the Feeding business will shape portfolio strategy and drive growth across Infant Formula, Bottles, Cups, and Mealtime. This role combines category leadership, consumer and market intelligence, long-range planning, product strategy, and innovation to determine where Munchkin should play, how we win, and which products and platforms will drive profitable growth. The position involves three-year category and portfolio planning, identifying whitespace opportunities, recommending product concepts, and guiding innovation from idea to commercialization in partnership with Product Development, Engineering, Compliance/Regulatory, Brand Marketing, Sales, Commercial Planning, and Digital Commerce. You will translate consumer needs into a prioritized product roadmap and actionable plans, own the product and portfolio strategy, while Brand Marketing leads demand generation and integrated campaigns. The Senior Brand Manager will manage cross-functional pipelines, establish milestones, assess risks, and ensure momentum from concept to launch readiness. You will develop pricing, pack architecture, channel strategies, and collaborate with Finance, Operations, and Sales to optimize portfolio productivity and growth. You will partner with Brand Marketing to translate strategies into positioning,

WHY Brands Inc., the parent company of Munchkin, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Munchkin is a leading consumer product company known for baby lifestyle products with global distribution in over 50 countries. The Senior Brand Manager for the Feeding business will shape portfolio strategy and drive growth across Infant Formula, Bottles, Cups, and Mealtime. This role combines category leadership, consumer and market intelligence, long-range planning, product strategy, and innovation to determine where Munchkin should play, how we win, and which products and platforms will drive profitable growth. The position involves three-year category and portfolio planning, identifying whitespace opportunities, recommending product concepts, and guiding innovation from idea to commercialization in partnership with Product Development, Engineering, Compliance/Regulatory, Brand Marketing, Sales, Commercial Planning, and Digital Commerce. You will translate consumer needs into a prioritized product roadmap and actionable plans, own the product and portfolio strategy, while Brand Marketing leads demand generation and integrated campaigns. The Senior Brand Manager will manage cross-functional pipelines, establish milestones, assess risks, and ensure momentum from concept to launch readiness. You will develop pricing, pack architecture, channel strategies, and collaborate with Finance, Operations, and Sales to optimize portfolio productivity and growth. You will partner with Brand Marketing to translate strategies into positioning,