Role We are expanding our Solutions Product Marketing team to drive industry-first go-to-market efforts. This role sits alongside the core product marketing team with a distinct focus on translating product capabilities into industry- and persona-specific messaging, sales enablement, content, events, and demos. You will help build the operational backbone that lets this team scale across verticals and partner in creating new playbooks where none exist yet.

What You\'ll Do - Industry & persona messaging: translate product capabilities into messaging and positioning tailored to specific industries and buyer personas; create web copy, event sessions, sales narratives, and campaign messaging. - Sales enablement & content: build enablement playbooks and assets for GTM teams — slide decks, one-pagers, landing pages, industry playbooks, and more. - Launches: own packaging and adaptation of new products for industries and personas, including the story, assets, and sales enablement. - Operational backbone: stand up processes, templates, and systems to enable consistent work across multiple industries and personas with minimal duplication. - Range across channels while going deep in a chosen area (industry vertical, persona, or demo strategy).

What You\'ll Bring - 5+ years of B2B product marketing exp

Role We are expanding our Solutions Product Marketing team to drive industry-first go-to-market efforts. This role sits alongside the core product marketing team with a distinct focus on translating product capabilities into industry- and persona-specific messaging, sales enablement, content, events, and demos. You will help build the operational backbone that lets this team scale across verticals and partner in creating new playbooks where none exist yet.

What You\'ll Do - Industry & persona messaging: translate product capabilities into messaging and positioning tailored to specific industries and buyer personas; create web copy, event sessions, sales narratives, and campaign messaging. - Sales enablement & content: build enablement playbooks and assets for GTM teams — slide decks, one-pagers, landing pages, industry playbooks, and more. - Launches: own packaging and adaptation of new products for industries and personas, including the story, assets, and sales enablement. - Operational backbone: stand up processes, templates, and systems to enable consistent work across multiple industries and personas with minimal duplication. - Range across channels while going deep in a chosen area (industry vertical, persona, or demo strategy).

What You\'ll Bring - 5+ years of B2B product marketing exp