The American Library Association (ALA) seeks a dynamic Membership Marketing Manager to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role focuses on developing data-informed, lifecycle-based marketing that strengthens member value, retention, and growth. The ideal candidate will bring a creative, strategic mindset with strong execution capabilities and experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. The role collaborates with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key responsibilities: - Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention with clearly defined goals, KPIs, and performance benchmarks. - Design and implement lifecycle marketing programs that guide prospects and members through awareness, onboarding, engagement, and renewal, using segmentation and personalization to improve conversion and retention. - Plan and deliver integrated multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs. - Collaborate with Membership staff, Divisions, and other teams to align marketing efforts, identify growth opportunities and target audiences, and ensure messaging consistency and a strong member experience. - Analyze campaign performance, me

The American Library Association (ALA) seeks a dynamic Membership Marketing Manager to lead the strategy, development, and execution of integrated marketing initiatives that drive membership recruitment, engagement, and renewal. This role focuses on developing data-informed, lifecycle-based marketing that strengthens member value, retention, and growth. The ideal candidate will bring a creative, strategic mindset with strong execution capabilities and experience building end-to-end lifecycle campaigns that attract, convert, engage, and retain members. The role collaborates with Membership, Divisions, and other internal stakeholders to align messaging, optimize the member journey, and ensure a cohesive, high-impact membership marketing approach.

Key responsibilities: - Develop and execute a comprehensive annual membership marketing strategy focused on acquisition, engagement, and retention with clearly defined goals, KPIs, and performance benchmarks. - Design and implement lifecycle marketing programs that guide prospects and members through awareness, onboarding, engagement, and renewal, using segmentation and personalization to improve conversion and retention. - Plan and deliver integrated multi-channel campaigns across email, web, digital platforms, print, and other channels to promote membership value, benefits, and key programs. - Collaborate with Membership staff, Divisions, and other teams to align marketing efforts, identify growth opportunities and target audiences, and ensure messaging consistency and a strong member experience. - Analyze campaign performance, me