Marketing Operations Specialist

Prometric

RemotePosted 26 июля 2026 г.

About the role

Prometric is a global leader in credentialing and skills development, delivering technology-enabled testing solutions across 180+ countries. We are seeking a Marketing Operations Specialist to manage the technical execution, data governance, and infrastructure that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact.

Marketing Operations Specialist

Prometric

RemotePosted 26 июля 2026 г.

About the role

Prometric is a global leader in credentialing and skills development, delivering technology-enabled testing solutions across 180+ countries. We are seeking a Marketing Operations Specialist to manage the technical execution, data governance, and infrastructure that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact.

Responsibilities

Campaign Execution and Automation: Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce. Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications. Build and maintain campaign logic, triggers, flows, and integrations with Salesforce. Monitor campaign performance in real time, troubleshoot issues, and implement optimizations to maximize results.
Data and Database Management: Clean, enhance, and import lead, contact, and account lists from events and vendors. Clean and segment weekly target lists for the SDR team. Execute lead scoring, lifecycle stages, and campaign tracking frameworks. Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy. Document marketing workflows, standard operating procedures, and best practices.
Reporting and Analytics: Build and maintain dashboards to analyze campaign performance and KPIs.
Systems Administration and Integrations: Ma

Responsibilities

Campaign Execution and Automation: Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce. Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications. Build and maintain campaign logic, triggers, flows, and integrations with Salesforce. Monitor campaign performance in real time, troubleshoot issues, and implement optimizations to maximize results.
Data and Database Management: Clean, enhance, and import lead, contact, and account lists from events and vendors. Clean and segment weekly target lists for the SDR team. Execute lead scoring, lifecycle stages, and campaign tracking frameworks. Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy. Document marketing workflows, standard operating procedures, and best practices.
Reporting and Analytics: Build and maintain dashboards to analyze campaign performance and KPIs.
Systems Administration and Integrations: Ma

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