Huel is seeking a Marketing Manager for Europe to own growth across the EU region. As a digitally native brand, the role focuses on running paid media, scaling influencer and affiliate programs, owning the local website experience, and testing positioning to drive market growth. Priority markets are Germany, Poland, and Sweden, with activity across FRITES. You will manage a team of Marketing Executives and collaborate closely with central Growth, Creative, and Retail teams.

Responsibilities

Plan and oversee paid media across EU markets, briefing, launching and optimizing campaigns across paid social, search and display. Monitor trading performance across markets and use insights to optimize campaigns. Own the EU marketing calendar and coordinate activity across Growth, CRM, Creative and Influencer teams. Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth. Brief and manage creator content to ensure it feels locally native and on-brand. Maintain the EU huel.com experience by localising content, coordinating promotions and working with Web and Growth teams to optimise conversion. Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local. Monitor competitive activity and market performance to identify growth opportunities across the region. Build local retail marketing plans, supporting retail launches with trade materials and in-store activations. Manage and develop a team of Marketing Executives while representing the EU region in cross-functiona

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About the role

Huel is seeking a Marketing Manager for Europe to own growth across the EU region. As a digitally native brand, the role focuses on running paid media, scaling influencer and affiliate programs, owning the local website experience, and testing positioning to drive market growth. Priority markets are Germany, Poland, and Sweden, with activity across FRITES. You will manage a team of Marketing Executives and collaborate closely with central Growth, Creative, and Retail teams.

Responsibilities

Plan and oversee paid media across EU markets, briefing, launching and optimizing campaigns across paid social, search and display. Monitor trading performance across markets and use insights to optimize campaigns. Own the EU marketing calendar and coordinate activity across Growth, CRM, Creative and Influencer teams. Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth. Brief and manage creator content to ensure it feels locally native and on-brand. Maintain the EU huel.com experience by localising content, coordinating promotions and working with Web and Growth teams to optimise conversion. Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local. Monitor competitive activity and market performance to identify growth opportunities across the region. Build local retail marketing plans, supporting retail launches with trade materials and in-store activations. Manage and develop a team of Marketing Executives while representing the EU region in cross-functiona

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Get email alerts when new roles like this are posted.

Based on: Marketing Manager