Prolific is seeking a Growth Marketing Manager to own the end-to-end product-led growth (PLG) strategy for our self-serve segment, from acquisition through activation, lifecycle, and retention. You will drive the self-serve funnel and own paid acquisition on behalf of the Marketing team, while collaborating with Product, Sales, RevOps and Customer Success to align on PQLs and smooth handoffs. Responsibilities include developing and optimizing onboarding, in-product messaging, referral programs and customer journeys; owning paid campaigns across search, social and display (Google Ads, Meta, LinkedIn) and partnering with agencies and internal teams to optimize budgets and performance; driving organic growth through SEO and content; and building a culture of experimentation to measure funnel performance and improve activation, conversion and retention. Requirements: 4–7+ years of Growth or Performance Marketing experience with end-to-end PLG in a B2B SaaS environment; proven ability to improve acquisition, activation and retention; strong analytics with tools like HubSpot, Metabase, Pendo/Appcues; experience with PQLs; cross-functional collaboration; ability to work autonomously in a fast-paced, high-growth setting. Location: Remote (based in New York, United States).
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Prolific is seeking a Growth Marketing Manager to own the end-to-end product-led growth (PLG) strategy for our self-serve segment, from acquisition through activation, lifecycle, and retention. You will drive the self-serve funnel and own paid acquisition on behalf of the Marketing team, while collaborating with Product, Sales, RevOps and Customer Success to align on PQLs and smooth handoffs. Responsibilities include developing and optimizing onboarding, in-product messaging, referral programs and customer journeys; owning paid campaigns across search, social and display (Google Ads, Meta, LinkedIn) and partnering with agencies and internal teams to optimize budgets and performance; driving organic growth through SEO and content; and building a culture of experimentation to measure funnel performance and improve activation, conversion and retention. Requirements: 4–7+ years of Growth or Performance Marketing experience with end-to-end PLG in a B2B SaaS environment; proven ability to improve acquisition, activation and retention; strong analytics with tools like HubSpot, Metabase, Pendo/Appcues; experience with PQLs; cross-functional collaboration; ability to work autonomously in a fast-paced, high-growth setting. Location: Remote (based in New York, United States).
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Based on: Growth Marketing Manager
Насколько эта вакансия подходит вашему резюме
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