Field Marketing Manager

Primrose Schools

RemotePosted 25 июля 2026 г.

About the role

Field Marketing Manager is responsible for serving as the primary local marketing partner for a regional portfolio of Primrose Schools franchise locations. You will work directly with Franchise Owners to develop effective annual marketing plans, optimize their local marketing investments across digital channels, community events, local advertising, public relations, referrals, and grassroots outreach, and execute programs that drive enrollment growth while upholding brand standards. The role reports to the Senior Manager, Field Marketing.

Field Marketing Manager

Primrose Schools

RemotePosted 25 июля 2026 г.

About the role

Field Marketing Manager is responsible for serving as the primary local marketing partner for a regional portfolio of Primrose Schools franchise locations. You will work directly with Franchise Owners to develop effective annual marketing plans, optimize their local marketing investments across digital channels, community events, local advertising, public relations, referrals, and grassroots outreach, and execute programs that drive enrollment growth while upholding brand standards. The role reports to the Senior Manager, Field Marketing.

Responsibilities

What we are looking for:

Franchisee advisory & plan management: support a regional portfolio, consult on allocation of local marketing investments, review and approve plans, monitor spend pacing, and provide seasonal recommendations.
Brand compliance & channel quality: ensure local activities meet brand standards, review creative assets, vendor selections, and event plans; escalate compliance risks and maintain documentation.
Franchise Owner relationship management: build strong relationships with Franchise Owners, conduct regular touchpoints via calls, virtual meetings, and in-market visits; collaborate with the Franchise Business Consultant to drive school performance; share field feedback with the broader marketing team.
8+ years of marketing experience, ideally in local/field marketing, franchising, or multi-location environments.
Strong understanding of local digital marketing channels: paid search, paid social, local SEO, Google Business Profile, and social strategy.
Proven ability to build credibility

Responsibilities

What we are looking for:

Franchisee advisory & plan management: support a regional portfolio, consult on allocation of local marketing investments, review and approve plans, monitor spend pacing, and provide seasonal recommendations.
Brand compliance & channel quality: ensure local activities meet brand standards, review creative assets, vendor selections, and event plans; escalate compliance risks and maintain documentation.
Franchise Owner relationship management: build strong relationships with Franchise Owners, conduct regular touchpoints via calls, virtual meetings, and in-market visits; collaborate with the Franchise Business Consultant to drive school performance; share field feedback with the broader marketing team.
8+ years of marketing experience, ideally in local/field marketing, franchising, or multi-location environments.
Strong understanding of local digital marketing channels: paid search, paid social, local SEO, Google Business Profile, and social strategy.
Proven ability to build credibility

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