Role: Director of Field Marketing will lead regional field marketing strategy and execution across the North East and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region, ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. Based in Tysons, Virginia, United States (onsite), the director acts as the central orchestrator of all regional marketing activity and will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver. Key responsibilities include: Field Marketing Strategy & Planning — Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities; translate business goals into a structured mix of programs including events, campaigns, ABM initiatives, and industry engagements; allocate budget strategically across programs to maximize pipeline impact and ROI. Pipeline Generation & Event Orchestration — Serve as the central owner of all regional events including trade shows, owned events, executive dinners, third-party sponsorships, and internal events; design and execute event strategies as pipeline-generating engines with clear targeting and follow-up plans; oversee end-to-end execution from audience segmentation to post-event conversion; drive innovation in event formats a
Role: Director of Field Marketing will lead regional field marketing strategy and execution across the North East and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region, ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. Based in Tysons, Virginia, United States (onsite), the director acts as the central orchestrator of all regional marketing activity and will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver. Key responsibilities include: Field Marketing Strategy & Planning — Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities; translate business goals into a structured mix of programs including events, campaigns, ABM initiatives, and industry engagements; allocate budget strategically across programs to maximize pipeline impact and ROI. Pipeline Generation & Event Orchestration — Serve as the central owner of all regional events including trade shows, owned events, executive dinners, third-party sponsorships, and internal events; design and execute event strategies as pipeline-generating engines with clear targeting and follow-up plans; oversee end-to-end execution from audience segmentation to post-event conversion; drive innovation in event formats a
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