Care Access is seeking a Digital Marketing Manager to lead the development and execution of digital campaigns that drive patient engagement and recruitment. This is a remote, data-driven leadership role responsible for analyzing performance across paid channels, identifying growth opportunities, and optimizing omnichannel marketing efforts to maximize impact.
Care Access is seeking a Digital Marketing Manager to lead the development and execution of digital campaigns that drive patient engagement and recruitment. This is a remote, data-driven leadership role responsible for analyzing performance across paid channels, identifying growth opportunities, and optimizing omnichannel marketing efforts to maximize impact.
Key responsibilities: - Digital Paid Media Strategy: Develop and manage paid search, social, and display campaigns; monitor performance and run A/B tests to optimize ROI. - Omnichannel Activation: Build full-funnel campaigns across programmatic, connected TV (CTV), and other paid channels; raise awareness of Care Access and its offerings. - Media Spend Analysis: Analyze data to refine targeting and allocate a multi-million-dollar digital marketing budget for maximum return. - Automation & Technology: Collaborate with development and analytics teams to expand marketing automation capabilities. - Other Responsibilities: Support project planning and ongoing email and SMS testing.
Qualifications: - Bachelor’s degree in marketing or a related field; 5+ years of experience in digital/performance marketing and optimization. - Proven track record in full-funnel campaigns across paid social, programmatic, and related channels; strong data analysis skills. - Ability to lead cross-functional teams and manage multiple projects. - Certifications/licenses as applicable (not strictly required to list here).
Location and hours: - Location: Remote within the United States (100% remote). - Travel: Occasional travel less than 10%.
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Key responsibilities: - Digital Paid Media Strategy: Develop and manage paid search, social, and display campaigns; monitor performance and run A/B tests to optimize ROI. - Omnichannel Activation: Build full-funnel campaigns across programmatic, connected TV (CTV), and other paid channels; raise awareness of Care Access and its offerings. - Media Spend Analysis: Analyze data to refine targeting and allocate a multi-million-dollar digital marketing budget for maximum return. - Automation & Technology: Collaborate with development and analytics teams to expand marketing automation capabilities. - Other Responsibilities: Support project planning and ongoing email and SMS testing.
Qualifications: - Bachelor’s degree in marketing or a related field; 5+ years of experience in digital/performance marketing and optimization. - Proven track record in full-funnel campaigns across paid social, programmatic, and related channels; strong data analysis skills. - Ability to lead cross-functional teams and manage multiple projects. - Certifications/licenses as applicable (not strictly required to list here).
Location and hours: - Location: Remote within the United States (100% remote). - Travel: Occasional travel less than 10%.
Co
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Based on: Digital Marketing Manager
Насколько эта вакансия подходит вашему резюме
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