ING is seeking a CRM and Email Marketing Manager (m/f/d) to lead end-to-end email campaigns, develop targeted content and customer journeys, and analyze performance to drive measurable results. In this role, you will manage our email marketing and CRM systems and the associated marketing technologies, ensuring smooth integration and collaboration with Product Management, IT, and stakeholders across countries at an international corporate level. You will rely on data—open rates, click-through rates, and conversions—to identify optimization opportunities and translate insights into concrete actions. You will design, manage, and analyze tests around subject lines, content, and send times to improve the effectiveness of our CRM communications. You will also work on technical aspects to ensure everything works together seamlessly. You will work closely with product management, IT, and other stakeholders, across borders. Above all, you will contribute your own ideas, question existing approaches, and drive efficiency, relevance, and impact in our CRM communications to engage and retain customers long-term. Requirements include: a degree in Online Marketing or a comparable qualification; several years of experience in Email Marketing, CRM, or Campaign Management; hands-on experience with CRM systems; a strong understanding of target audiences and customer journeys; comfort with numbers, analysis, and presenting results; a structured, autonomous work style with high-quality standards; a team player with strong communication skills across functions; openness to cultural diversity in

ING is seeking a CRM and Email Marketing Manager (m/f/d) to lead end-to-end email campaigns, develop targeted content and customer journeys, and analyze performance to drive measurable results. In this role, you will manage our email marketing and CRM systems and the associated marketing technologies, ensuring smooth integration and collaboration with Product Management, IT, and stakeholders across countries at an international corporate level. You will rely on data—open rates, click-through rates, and conversions—to identify optimization opportunities and translate insights into concrete actions. You will design, manage, and analyze tests around subject lines, content, and send times to improve the effectiveness of our CRM communications. You will also work on technical aspects to ensure everything works together seamlessly. You will work closely with product management, IT, and other stakeholders, across borders. Above all, you will contribute your own ideas, question existing approaches, and drive efficiency, relevance, and impact in our CRM communications to engage and retain customers long-term. Requirements include: a degree in Online Marketing or a comparable qualification; several years of experience in Email Marketing, CRM, or Campaign Management; hands-on experience with CRM systems; a strong understanding of target audiences and customer journeys; comfort with numbers, analysis, and presenting results; a structured, autonomous work style with high-quality standards; a team player with strong communication skills across functions; openness to cultural diversity in