PureSpectrum is seeking a Content Marketing Manager to shape the narrative of our products and own the global content calendar that drives awareness, engagement, and thought leadership. This role partners with Product, Sales, Sales Enablement, and the broader Marketing team to create cohesive messaging, impactful content, and successful go-to-market campaigns, collaborating across regions to ensure product positioning resonates with global audiences and reflects the PureSpectrum voice. Responsibilities include owning the global content calendar across channels and regions; developing and executing content strategies aligned to global priorities and regional goals; creating content across formats (blogs, case studies, whitepapers, emails, social media, web copy) with strong writing and brand voice; applying SEO best practices to content creation and optimization; coordinating social media and content promotions to maximize visibility and engagement; tracking performance metrics, analyzing impact, and optimizing future campaigns; conducting market and competitor research to inform narrative and positioning; supporting Generative Engine Optimization tactics to improve visibility across language models; serving as a subject matter expert for internal/external training materials and thought leadership; and collaborating with cross-functional teams to ensure consistent messaging across touchpoints. Qualifications include 4–7 years of B2B marketing experience (ideally in market research, data, or insights), proven ability to manage both content creation and product marketing, expe
PureSpectrum is seeking a Content Marketing Manager to shape the narrative of our products and own the global content calendar that drives awareness, engagement, and thought leadership. This role partners with Product, Sales, Sales Enablement, and the broader Marketing team to create cohesive messaging, impactful content, and successful go-to-market campaigns, collaborating across regions to ensure product positioning resonates with global audiences and reflects the PureSpectrum voice. Responsibilities include owning the global content calendar across channels and regions; developing and executing content strategies aligned to global priorities and regional goals; creating content across formats (blogs, case studies, whitepapers, emails, social media, web copy) with strong writing and brand voice; applying SEO best practices to content creation and optimization; coordinating social media and content promotions to maximize visibility and engagement; tracking performance metrics, analyzing impact, and optimizing future campaigns; conducting market and competitor research to inform narrative and positioning; supporting Generative Engine Optimization tactics to improve visibility across language models; serving as a subject matter expert for internal/external training materials and thought leadership; and collaborating with cross-functional teams to ensure consistent messaging across touchpoints. Qualifications include 4–7 years of B2B marketing experience (ideally in market research, data, or insights), proven ability to manage both content creation and product marketing, expe
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