Principal Product Manager, Reporting and Measurement

Tatari

HybridPosted July 29, 2026

About the role

Tatari is seeking a Principal Product Manager for the Reporting and Measurement pillar to lead data-driven product initiatives and collaborate with design, engineering, and data science to bring Tatari’s vision to life. This role owns the roadmap within the Intuitive Reporting team and focuses on measuring TV campaigns beyond traditional metrics, delivering brand, audience, and upper-funnel analytics along with custom data science support. The position requires a strong data mindset, experience with ETL pipelines, data visualization, and the ability to discuss novel data-science techniques for large-scale data problems. Location is San Francisco, CA, with Hybrid work arrangement.

Principal Product Manager, Reporting and Measurement

Tatari

HybridPosted July 29, 2026

About the role

Tatari is seeking a Principal Product Manager for the Reporting and Measurement pillar to lead data-driven product initiatives and collaborate with design, engineering, and data science to bring Tatari’s vision to life. This role owns the roadmap within the Intuitive Reporting team and focuses on measuring TV campaigns beyond traditional metrics, delivering brand, audience, and upper-funnel analytics along with custom data science support. The position requires a strong data mindset, experience with ETL pipelines, data visualization, and the ability to discuss novel data-science techniques for large-scale data problems. Location is San Francisco, CA, with Hybrid work arrangement.

Responsibilities

Qualifications:

Manage the entire product lifecycle from ideation to prototyping, testing, launch, and post-launch analytics.
Collaborate with engineering, media-buying, data science, sales, marketing, and client management.
Define the product roadmap, translating company vision into concrete solutions.
Provide thought leadership and execution in data initiatives to drive extraordinary results for TV advertisers.
Understand customers and their requirements; synthesize features that prove the full impact of TV marketing campaigns; balance what is possible today with what we should plan for tomorrow.
Monitor the industry and competition; position Tatari’s products accordingly.
6+ years of product management experience, with emphasis in customer-facing data and analytics products; advertising or marketing tech is a bonus.
Proven ability to thrive in a high

Responsibilities

Qualifications:

Manage the entire product lifecycle from ideation to prototyping, testing, launch, and post-launch analytics.
Collaborate with engineering, media-buying, data science, sales, marketing, and client management.
Define the product roadmap, translating company vision into concrete solutions.
Provide thought leadership and execution in data initiatives to drive extraordinary results for TV advertisers.
Understand customers and their requirements; synthesize features that prove the full impact of TV marketing campaigns; balance what is possible today with what we should plan for tomorrow.
Monitor the industry and competition; position Tatari’s products accordingly.
6+ years of product management experience, with emphasis in customer-facing data and analytics products; advertising or marketing tech is a bonus.
Proven ability to thrive in a high

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