Media Buyer - Office-based in Shreveport, Louisiana, United States

Overview: We are seeking a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across traditional and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.

Reports to: Media Director.

Key Responsibilities: - Campaign Execution: Build, launch, and manage advertising campaigns across digital and traditional media platforms. - Negotiation & Purchasing: Negotiate pricing, ad placements, ad time slots, sponsorships, and added-value opportunities directly with media vendors and publishers to secure the best rates. - Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target. - Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics. - Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience. - Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders. - Cross-Functional Collaboration: Work closely with account service teams to align on campaign goals and performance. - Meetings: Particip

Media Buyer - Office-based in Shreveport, Louisiana, United States

Overview: We are seeking a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across traditional and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.

Reports to: Media Director.

Key Responsibilities: - Campaign Execution: Build, launch, and manage advertising campaigns across digital and traditional media platforms. - Negotiation & Purchasing: Negotiate pricing, ad placements, ad time slots, sponsorships, and added-value opportunities directly with media vendors and publishers to secure the best rates. - Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target. - Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics. - Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience. - Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders. - Cross-Functional Collaboration: Work closely with account service teams to align on campaign goals and performance. - Meetings: Particip