Key responsibilities: - Develop and execute annual PR & Communications strategy with the EMEA Central PR team; translate global campaigns and priorities into locally relevant plans. - Shape a compelling brand narrative across all channels; identify opportunities to elevate cultural relevance and visibility. - Lead media relations: outreach, press days, product seeding, events; build relationships with editors, journalists, publishers, and media partners in the GBA region. - Build and manage inspiring brand, product, athlete, community, and talent stories to strengthen brand consideration. - Identify, engage, and manage influencers, athletes, talents, creators, and cultural catalysts; amplify partnerships through earned media. - Lead external PR agencies in the GBA region: briefing, planning, budget management, performance monitor

Key responsibilities: - Develop and execute annual PR & Communications strategy with the EMEA Central PR team; translate global campaigns and priorities into locally relevant plans. - Shape a compelling brand narrative across all channels; identify opportunities to elevate cultural relevance and visibility. - Lead media relations: outreach, press days, product seeding, events; build relationships with editors, journalists, publishers, and media partners in the GBA region. - Build and manage inspiring brand, product, athlete, community, and talent stories to strengthen brand consideration. - Identify, engage, and manage influencers, athletes, talents, creators, and cultural catalysts; amplify partnerships through earned media. - Lead external PR agencies in the GBA region: briefing, planning, budget management, performance monitor