SumUp is seeking a CRM Manager - Strategy to join the Engagement Mission within the Run & Grow Tribe and lead the planning, development, and deployment of multi-channel CRM campaigns for the Run My Business portfolio. The role focuses on automated and ad-hoc communications across Email, Push, In-App notifications, and In-App banners to support product adoption, merchant engagement, and revenue growth. You will own the full campaign lifecycle for assigned product lines, from audience creation and brief intake through deployment, analysis, and iteration. Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages. Conduct CRM audits of existing RMB automations, identify gaps, and propose improvements and new opportunities. Partner with cross-functional stakeholders across product, communications, and platform teams to translate business needs into effective CRM strategies. Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing work to deliver with speed and quality. Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders. You’ll be a strong fit if you have proven experience planning, developing, and delivering CRM strategies across automated and ad-hoc Email, Push, and In‑App channels; are comfortable with data and analytics (SQL and Tableau) to build audiences and measure performance; collaborate effectively with cross-functional teams; and demonstrate strong stakeho

SumUp is seeking a CRM Manager - Strategy to join the Engagement Mission within the Run & Grow Tribe and lead the planning, development, and deployment of multi-channel CRM campaigns for the Run My Business portfolio. The role focuses on automated and ad-hoc communications across Email, Push, In-App notifications, and In-App banners to support product adoption, merchant engagement, and revenue growth. You will own the full campaign lifecycle for assigned product lines, from audience creation and brief intake through deployment, analysis, and iteration. Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages. Conduct CRM audits of existing RMB automations, identify gaps, and propose improvements and new opportunities. Partner with cross-functional stakeholders across product, communications, and platform teams to translate business needs into effective CRM strategies. Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing work to deliver with speed and quality. Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders. You’ll be a strong fit if you have proven experience planning, developing, and delivering CRM strategies across automated and ad-hoc Email, Push, and In‑App channels; are comfortable with data and analytics (SQL and Tableau) to build audiences and measure performance; collaborate effectively with cross-functional teams; and demonstrate strong stakeho