Flo is the world’s leading health and fitness app, on a mission to improve female health. With 500M+ downloads and 80M+ monthly users, Flo has achieved strong scale and is backed by a $200M investment led by General Atlantic. In 2024, Flo reached a $1B valuation and continues to push the boundaries of AI-powered, privacy-first health solutions.

The role: Senior User Acquisition Manager (Web). You will plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat, building a scalable UA engine. You will own your strategy and KPIs end-to-end, with resources provided and the expectation of delivering results with minimal hand-holding.

Responsibilities include monitoring and optimizing account structure, bidding models, and audience segmentation; leading creative testing frameworks and building scalable systems for testing high volumes of creatives; driving incremental growth through performance-focused strategy and rapid experimentation; owning dynamic budget allocation to maximize ROAS; using AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows; collaborating with analytics, creative, MarTech, and growth teams to guide creative focus and asset delivery; analyzing LTV, monetization, and web funnels; generating insights from performance data and producing regular performance reports and strategic recommendations; staying current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to pe

Flo is the world’s leading health and fitness app, on a mission to improve female health. With 500M+ downloads and 80M+ monthly users, Flo has achieved strong scale and is backed by a $200M investment led by General Atlantic. In 2024, Flo reached a $1B valuation and continues to push the boundaries of AI-powered, privacy-first health solutions.

The role: Senior User Acquisition Manager (Web). You will plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat, building a scalable UA engine. You will own your strategy and KPIs end-to-end, with resources provided and the expectation of delivering results with minimal hand-holding.

Responsibilities include monitoring and optimizing account structure, bidding models, and audience segmentation; leading creative testing frameworks and building scalable systems for testing high volumes of creatives; driving incremental growth through performance-focused strategy and rapid experimentation; owning dynamic budget allocation to maximize ROAS; using AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows; collaborating with analytics, creative, MarTech, and growth teams to guide creative focus and asset delivery; analyzing LTV, monetization, and web funnels; generating insights from performance data and producing regular performance reports and strategic recommendations; staying current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to pe