Watts is seeking a Senior Marketing Manager for Megaprojects to lead integrated marketing programs that raise brand awareness, generate demand, and drive growth within strategic verticals including Data Centers, Semiconductor, EV/Battery, and other commercial and industrial markets. Reporting to the Director of Marketing Communications, this role serves as the primary marketing leader for the Megaprojects business strategy and collaborates with Sales, Product Management, Business Development, Training, and Marketing teams to translate business priorities into measurable campaigns and programs. The position has no direct reports, but may manage external agencies, contractors, consultants, and vendors. This hybrid role is based in North Andover, Massachusetts, with travel up to 20%. Key responsibilities include developing and executing multi-channel marketing plans; supporting ABM initiatives; conducting market research, customer analysis, competitive assessments, and industry trend evaluations; building a deep understanding of customer needs and market dynamics across target verticals; managing strategic partnerships and market engagement opportunities; leading voice-of-customer initiatives and testimonial programs; coordinating global brand messaging and sales enablement; supporting new product launches; developing launch plans, customer communications, promotional campaigns, and marketing collateral; collaborating with Training to develop customer education programs; providing market insights to commercial teams; leading trade show and event marketing; creating thought lea

Watts is seeking a Senior Marketing Manager for Megaprojects to lead integrated marketing programs that raise brand awareness, generate demand, and drive growth within strategic verticals including Data Centers, Semiconductor, EV/Battery, and other commercial and industrial markets. Reporting to the Director of Marketing Communications, this role serves as the primary marketing leader for the Megaprojects business strategy and collaborates with Sales, Product Management, Business Development, Training, and Marketing teams to translate business priorities into measurable campaigns and programs. The position has no direct reports, but may manage external agencies, contractors, consultants, and vendors. This hybrid role is based in North Andover, Massachusetts, with travel up to 20%. Key responsibilities include developing and executing multi-channel marketing plans; supporting ABM initiatives; conducting market research, customer analysis, competitive assessments, and industry trend evaluations; building a deep understanding of customer needs and market dynamics across target verticals; managing strategic partnerships and market engagement opportunities; leading voice-of-customer initiatives and testimonial programs; coordinating global brand messaging and sales enablement; supporting new product launches; developing launch plans, customer communications, promotional campaigns, and marketing collateral; collaborating with Training to develop customer education programs; providing market insights to commercial teams; leading trade show and event marketing; creating thought lea