Backbase is seeking a Senior Field Marketing Manager (ABM Manager – Europe North West) to lead account-based marketing and field marketing initiatives. Location: Amsterdam, Netherlands; Hybrid work arrangement.

What you’ll do: - Strategy & Execution: Own 1:1 and 1:few ABM programs for priority accounts across the full buyer journey. - Sales Alignment: Partner with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities. - Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West region using real-time engagement signals. - AI & Tech Integration: Leverage marketing tech and AI tools to improve account research, personalization, execution, and reporting. - Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

What we’re looking for: - Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles. - Experience partnering with Sales to measurably drive pipeline growth. - Hands-on experience using AI tools for campaigns, research, and personalization. - High commercial acumen, strong project management, and cross-functional collaboration. - Bonus: background in SaaS, fintech, banking, or enterprise technology.

What success looks like: Engagement → Conversation → Opportunity → Revenue. If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

Backbase is seeking a Senior Field Marketing Manager (ABM Manager – Europe North West) to lead account-based marketing and field marketing initiatives. Location: Amsterdam, Netherlands; Hybrid work arrangement.

What you’ll do: - Strategy & Execution: Own 1:1 and 1:few ABM programs for priority accounts across the full buyer journey. - Sales Alignment: Partner with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities. - Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West region using real-time engagement signals. - AI & Tech Integration: Leverage marketing tech and AI tools to improve account research, personalization, execution, and reporting. - Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

What we’re looking for: - Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles. - Experience partnering with Sales to measurably drive pipeline growth. - Hands-on experience using AI tools for campaigns, research, and personalization. - High commercial acumen, strong project management, and cross-functional collaboration. - Bonus: background in SaaS, fintech, banking, or enterprise technology.

What success looks like: Engagement → Conversation → Opportunity → Revenue. If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!