Product Marketing Manager for Lead Generation at Google Ads will own the go-to-market strategy for messaging and lead-generation products, translating complex product capabilities into clear narratives that drive business growth. You will lead user research and market analysis, develop cohesive user journeys and lifecycle strategies, and partner with Product Management, Engineering, and Sales to influence roadmaps and execute medium-to-large-scale campaigns. Responsibilities include delivering GTM for Rich Business Messaging and Lead Generation products, accelerating market adoption, and creating enablement programs for executives and practitioners. Manage stakeholder alignment across Product, Engineering, and global Sales to meet 2026 objectives. The role emphasizes autonomy, data-driven decision-making, and leveraging agentic lead tools and RCS to optimize growth. Qualifications include a Bachelor's degree and 6+ years in product marketing or B2B marketing in tech/digital advertising, experience developing go-to-market strategies, and cross-functional project leadership. Preferred qualifications include experience with AI productivity tools, deep knowledge of digital advertising, especially lead generation and messaging, strong analytical skills, and a track record of influencing cross-functional teams and partnering with executive stakeholders. US compensation: $141,000 - $205,000 USD plus 15% bonus target, equity, and benefits.

Product Marketing Manager for Lead Generation at Google Ads will own the go-to-market strategy for messaging and lead-generation products, translating complex product capabilities into clear narratives that drive business growth. You will lead user research and market analysis, develop cohesive user journeys and lifecycle strategies, and partner with Product Management, Engineering, and Sales to influence roadmaps and execute medium-to-large-scale campaigns. Responsibilities include delivering GTM for Rich Business Messaging and Lead Generation products, accelerating market adoption, and creating enablement programs for executives and practitioners. Manage stakeholder alignment across Product, Engineering, and global Sales to meet 2026 objectives. The role emphasizes autonomy, data-driven decision-making, and leveraging agentic lead tools and RCS to optimize growth. Qualifications include a Bachelor's degree and 6+ years in product marketing or B2B marketing in tech/digital advertising, experience developing go-to-market strategies, and cross-functional project leadership. Preferred qualifications include experience with AI productivity tools, deep knowledge of digital advertising, especially lead generation and messaging, strong analytical skills, and a track record of influencing cross-functional teams and partnering with executive stakeholders. US compensation: $141,000 - $205,000 USD plus 15% bonus target, equity, and benefits.