Performance Marketing Manager
HybridPosted July 25, 2026
About the role
RVO Health is seeking a Performance Marketing Manager to lead the enrollment strategy for Quit For Life, a tobacco cessation program. This role, based in Minneapolis, MN, combines data-driven marketing with cross-functional collaboration in a regulated health environment. The position follows a hybrid work schedule with in-office days in Minneapolis on Tue, Wed, and Thu; remote work is available on Mon and Fri if desired.
Responsibilities
What we’re looking for:
- Develop and execute comprehensive multi-channel marketing strategies to drive growth and enrollments for Quit For Life.
- Manage top- and mid-funnel campaigns across channels while maintaining brand standards and regulatory compliance.
- Own budget planning, tracking, and reporting; align pacing to projections.
- Create sales materials for Client Service Managers to articulate value propositions.
- Collaborate with creative, product, research, and client-management teams to ensure campaign alignment with business goals.
- Engage with stakeholders across RVO Health and state health departments to align on strategy and audience approaches.
- Produce diverse marketing content (emails, websites, decks, toolkits) for top-/mid-funnel audiences.
- Analyze data to measure performance, run A/B tests, and translate insights into action.
- Bachelor’s degree or equivalent experience; 3+ years in consumer B2B2C or D2C marketing with hands-on analytics
- Expertise in A/B testing and data-driven decision making
- Proficiency with Excel, Looker, Google Analytics; strong data/segmentation experience
- Ability to
Track similar jobs
Get email alerts when new roles like this are posted.
Based on: Performance Marketing Manager
See how this role matches your resume
Sign in to get an AI match score and personalized feed.