Telia Norway is seeking a Marketing Automation Specialist to take ownership of, and further develop, data-driven customer communications across the customer journey. You will be part of the Customer Communication & Media Performance team within the Consumer division, collaborating across the Telia, OneCall, and MyCall brands, with a broad mandate in Customer Value Management (CVM). The role involves driving, enhancing, and ensuring the quality of automated customer dialogues across touchpoints, and you will define personalized content based on data, insights, and customer behavior. You will define, extract, and validate customer lists and segments used for targeted communication. You will work in a structured way with testing, learning, and continuous improvement, guided by insights and impact. You will contribute to the development of methodologies, best practices, and standards for marketing automation across the organization.
Telia Norway is seeking a Marketing Automation Specialist to take ownership of, and further develop, data-driven customer communications across the customer journey. You will be part of the Customer Communication & Media Performance team within the Consumer division, collaborating across the Telia, OneCall, and MyCall brands, with a broad mandate in Customer Value Management (CVM). The role involves driving, enhancing, and ensuring the quality of automated customer dialogues across touchpoints, and you will define personalized content based on data, insights, and customer behavior. You will define, extract, and validate customer lists and segments used for targeted communication. You will work in a structured way with testing, learning, and continuous improvement, guided by insights and impact. You will contribute to the development of methodologies, best practices, and standards for marketing automation across the organization.
What will help you succeed: several years of experience with marketing automation, CRM, or data-driven customer communications—whether from an agency or a larger brand environment. Strong experience with Salesforce Marketing Cloud or similar platforms, and a solid understanding of how data, segmentation, and triggers are used to create relevant and personalized customer dialogues. Experience with structured testing, impact measurement, and continuous optimization; comfortable making decisions based on insights. SQL experience is a plus. You should be able to see the complete customer journey and balance the customer experience with business goals.
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What will help you succeed: several years of experience with marketing automation, CRM, or data-driven customer communications—whether from an agency or a larger brand environment. Strong experience with Salesforce Marketing Cloud or similar platforms, and a solid understanding of how data, segmentation, and triggers are used to create relevant and personalized customer dialogues. Experience with structured testing, impact measurement, and continuous optimization; comfortable making decisions based on insights. SQL experience is a plus. You should be able to see the complete customer journey and balance the customer experience with business goals.
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