Responsibilities Brand Strategy and Stewardship - Support the development and activation of brand strategy, positioning, and messaging. - Translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints. - Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience. - Shape new ways of working across brand, creative, and media as internal capabilities grow and evolve.

Advertising and Campaign Leadership - Oversee the development and execution of brand advertising and integrated campaigns from brief through launch. - Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives. - Collaborate with media partners and

Responsibilities Brand Strategy and Stewardship - Support the development and activation of brand strategy, positioning, and messaging. - Translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints. - Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience. - Shape new ways of working across brand, creative, and media as internal capabilities grow and evolve.

Advertising and Campaign Leadership - Oversee the development and execution of brand advertising and integrated campaigns from brief through launch. - Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives. - Collaborate with media partners and