Lyft is seeking a Growth Marketing Manager for programmatic paid media to own and scale our programmatic user acquisition efforts. This senior individual contributor role blends strategic thinking with hands-on channel expertise and rigorous analytics to drive growth for riders and drivers and to support initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, data-driven, and experienced with advanced SQL and Excel, plus a proven track record designing and executing experiments and translating results into strategic decisions. You will own the strategy, execution, and optimization of programmatic campaigns across display, video, and native formats; build scalable campaigns with a focus on experimentation, incrementality, and measurement; collaborate with Marketing, Product, Analytics, and Business teams to align on priorities; partner with DSPs and third-party vendors to expand acquisition capabilities; conduct ad-hoc analyses to surface insights; design and execute A/B and multivariate tests; and leverage AI tools to accelerate analysis and streamline workflows. Requirements include 5+ years in growth marketing or paid acquisition, deep programmatic expertise, experience with DSPs like The Trade Desk and DV360, strong data analysis skills, and the ability to work independently in a fast-paced environment. Willingness to adopt AI tools to improve speed and scale is desired. The position is based in the San Francisco area on a hybrid schedule (in-office 3 days per week; Monday/Wednesday/Thursday) with up t

Lyft is seeking a Growth Marketing Manager for programmatic paid media to own and scale our programmatic user acquisition efforts. This senior individual contributor role blends strategic thinking with hands-on channel expertise and rigorous analytics to drive growth for riders and drivers and to support initiatives including International Expansion, Partnerships, and Experimental Programs. The ideal candidate is self-directed, data-driven, and experienced with advanced SQL and Excel, plus a proven track record designing and executing experiments and translating results into strategic decisions. You will own the strategy, execution, and optimization of programmatic campaigns across display, video, and native formats; build scalable campaigns with a focus on experimentation, incrementality, and measurement; collaborate with Marketing, Product, Analytics, and Business teams to align on priorities; partner with DSPs and third-party vendors to expand acquisition capabilities; conduct ad-hoc analyses to surface insights; design and execute A/B and multivariate tests; and leverage AI tools to accelerate analysis and streamline workflows. Requirements include 5+ years in growth marketing or paid acquisition, deep programmatic expertise, experience with DSPs like The Trade Desk and DV360, strong data analysis skills, and the ability to work independently in a fast-paced environment. Willingness to adopt AI tools to improve speed and scale is desired. The position is based in the San Francisco area on a hybrid schedule (in-office 3 days per week; Monday/Wednesday/Thursday) with up t