Contract opportunity for a VP, Brand Manager - Lifestyle Marketing with a confidential Fortune 100 financial services company. Location: New York, NY; on-site required. The six-month assignment (Parental Leave Coverage) offers $80 per hour and a 40-hour workweek. In this role, you will sit at the center of brand strategy and paid media execution for a premium credit card portfolio. You will develop and execute breakthrough paid media campaigns that drive measurable impact on brand and business, partnering with internal teams and external agencies to deliver innovative, culturally relevant work. You will lead end-to-end advertising and marketing efforts across paid and owned channels — including messaging, creative development, talent partnerships, production, and trafficking — while managing a high volume of cross-functional requests with executive-level visibility. Key responsibilities include shaping paid creative strategy from concept to execution, collaborating with teams to determine the optimal approach across brand-building, action-driving, and experiential campaigns; overseeing creative asset development from brief through concepting, testing, production, and trafficking; managing visual identity development, evolution, and rollout with stakeholder alignment; partnering with media planning to refine channel strategy and optimize the mix, audience targeting, and investment across the full funnel (TV, social, display, audio); identifying and testing emerging platforms and opportunities; managing full-funnel paid media requests and ad hoc campaigns, including talent, s

Contract opportunity for a VP, Brand Manager - Lifestyle Marketing with a confidential Fortune 100 financial services company. Location: New York, NY; on-site required. The six-month assignment (Parental Leave Coverage) offers $80 per hour and a 40-hour workweek. In this role, you will sit at the center of brand strategy and paid media execution for a premium credit card portfolio. You will develop and execute breakthrough paid media campaigns that drive measurable impact on brand and business, partnering with internal teams and external agencies to deliver innovative, culturally relevant work. You will lead end-to-end advertising and marketing efforts across paid and owned channels — including messaging, creative development, talent partnerships, production, and trafficking — while managing a high volume of cross-functional requests with executive-level visibility. Key responsibilities include shaping paid creative strategy from concept to execution, collaborating with teams to determine the optimal approach across brand-building, action-driving, and experiential campaigns; overseeing creative asset development from brief through concepting, testing, production, and trafficking; managing visual identity development, evolution, and rollout with stakeholder alignment; partnering with media planning to refine channel strategy and optimize the mix, audience targeting, and investment across the full funnel (TV, social, display, audio); identifying and testing emerging platforms and opportunities; managing full-funnel paid media requests and ad hoc campaigns, including talent, s