Overview: Var Group seeks a Siemens Partner & Industry Marketing Manager to advance our strategic marketing partnership with Siemens Digital Industries Software and turn it into a key growth driver. You will plan joint marketing initiatives, campaigns, and go-to-market activities for software solutions in PLM, PDM, MCAD, ECAD, and Simulation. Identify new co-marketing opportunities and growth initiatives, and manage their execution. Monitor market, technology, and industry trends in industrial digitalization and translate them into relevant topics for marketing, sales, and leadership. Develop audience-specific value propositions for different industries and decision-makers, from engineering to management. Plan topic campaigns and help create high-quality content such as success stories, whitepapers, case studies, webinars, expert talks, and social media content. Ensure our positioning, together with Siemens, is consistently communicated across all marketing channels. Support demand generation and growth marketing teams with industry-specific topics and campaign approaches. Collaborate with Event Marketing to develop content for trade shows, partner events, customer events, and industry conferences. Create transparency about marketing programs, MDF budgets, campaigns, and available resources within the Siemens partnership and ensure optimal use. Measure the success of joint marketing initiatives using relevant KPIs and continuously evolve our collaboration based on data.

What you bring:

Several years of experience in B2B marketing, partner marketing, product marketing, or

Overview: Var Group seeks a Siemens Partner & Industry Marketing Manager to advance our strategic marketing partnership with Siemens Digital Industries Software and turn it into a key growth driver. You will plan joint marketing initiatives, campaigns, and go-to-market activities for software solutions in PLM, PDM, MCAD, ECAD, and Simulation. Identify new co-marketing opportunities and growth initiatives, and manage their execution. Monitor market, technology, and industry trends in industrial digitalization and translate them into relevant topics for marketing, sales, and leadership. Develop audience-specific value propositions for different industries and decision-makers, from engineering to management. Plan topic campaigns and help create high-quality content such as success stories, whitepapers, case studies, webinars, expert talks, and social media content. Ensure our positioning, together with Siemens, is consistently communicated across all marketing channels. Support demand generation and growth marketing teams with industry-specific topics and campaign approaches. Collaborate with Event Marketing to develop content for trade shows, partner events, customer events, and industry conferences. Create transparency about marketing programs, MDF budgets, campaigns, and available resources within the Siemens partnership and ensure optimal use. Measure the success of joint marketing initiatives using relevant KPIs and continuously evolve our collaboration based on data.

What you bring:

Several years of experience in B2B marketing, partner marketing, product marketing, or