Babylist is seeking a Senior Social Media Manager to own and elevate the brand's day-to-day social presence, with TikTok as the primary short-form video platform. You will report to the Director of Social and Creator Marketing and partner closely with brand partnerships, acquisition, editorial, and creative teams to keep social tightly integrated with the business. The role splits time between strategy and hands-on production, including shooting and editing content in our SoHo showroom and collaborating with creator and influencer partners. This role is remote-first, with regular on-site production work at the SoHo showroom in New York; candidates must live within a commutable distance of New York City.

What you are: - A true TikTok native who understands how organic content thrives, how to work with creators and trends in real time, and how to maintain the brand voice and audience trust. - 8+ years in social media at a consumer-facing brand with 500k+ followers. - A hands-on creator of platform-native short-form video; you’ve storyboarded, filmed, edited, and optimized TikToks yourself. - Fluent across Instagram, Facebook, Reddit, and especially TikTok. - Able to scale social programs from strategy to measurable results, growing audiences and delivering impact. - Analytical and data-driven; translate social insights into pivots and high-impact content decisions. - Sharp creative judgment and trend fluency; connect culture to what makes sense for the brand. - Experienced with branded content and partnerships; you know what lands on social in a way that serves both brand an

Babylist is seeking a Senior Social Media Manager to own and elevate the brand's day-to-day social presence, with TikTok as the primary short-form video platform. You will report to the Director of Social and Creator Marketing and partner closely with brand partnerships, acquisition, editorial, and creative teams to keep social tightly integrated with the business. The role splits time between strategy and hands-on production, including shooting and editing content in our SoHo showroom and collaborating with creator and influencer partners. This role is remote-first, with regular on-site production work at the SoHo showroom in New York; candidates must live within a commutable distance of New York City.

What you are: - A true TikTok native who understands how organic content thrives, how to work with creators and trends in real time, and how to maintain the brand voice and audience trust. - 8+ years in social media at a consumer-facing brand with 500k+ followers. - A hands-on creator of platform-native short-form video; you’ve storyboarded, filmed, edited, and optimized TikToks yourself. - Fluent across Instagram, Facebook, Reddit, and especially TikTok. - Able to scale social programs from strategy to measurable results, growing audiences and delivering impact. - Analytical and data-driven; translate social insights into pivots and high-impact content decisions. - Sharp creative judgment and trend fluency; connect culture to what makes sense for the brand. - Experienced with branded content and partnerships; you know what lands on social in a way that serves both brand an